Meetings, Conventions, Trade Shows & Events (MCTE)

Custom Meeting Maps Serve Multiple Purposes

Our unique meeting maps keep sponsors’ messages front and center for attendees

MCTE professionals are always looking for more, new, and better ways to get sponsors’ messages in front of attendees. More channels means more revenue, which means more retention of meeting clients.  Take a close look at TGI’s unique, illustrated custom meeting maps.  Meeting attendees like our maps, both print and online. Our maps are functional for the attendees — they show hotel locations, meeting facilities, recommended restaurants and shopping. Attendees look at them, repeatedly, and even keep them as souvenirs of a trip.  This makes them a valuable addition to a meeting rate card and a time-tested component of successful meeting packages.

Custom meeting maps offer additional opportunities for sponsors and a new revenue stream for the event itself. Examples shown are from the American Dental Association meeting in Dallas and a medican technologies convention in Washington, DC.
Custom meeting maps offer additional opportunities for sponsors and a new revenue stream for the event itself. Examples shown are from the American Dental Association meeting in Dallas and a medican technologies convention in Washington, DC.
We have artwork ready for all the top U.S. convention cities, including New Orleans, Las Vegas, Orlando, Dallas, and San Antonio.
We have artwork ready for all the top U.S. convention cities, including New Orleans, Las Vegas, Orlando, Dallas, and San Antonio.

What is a meeting map?

A TGI meeting map is a unique illustrated map of the city where your meeting, convention or event will take place. Visitors to U.S. and international destinations have long appreciated our approach to visitor maps – our maps focus on roads, landmarks, and natural features that help visitors get oriented and find their way around major points of interest.

The cost of fully customized meeting maps can be covered by revenue from one or more sponsors. Because our costs to customize meeting maps is relatively low, additional revenue from sponsorships adds to the event’s bottom line.

A customized meeting map package that includes print and online can include all the event information you need to distribute to attendees. In addition to serving as a friendly and memorable destination guide during the course of the event, TGI meeting maps have 5 other typical applications:

  • Announcement, to reveal and promote the location of the next annual meeting
  • Lodging planning, to visually display hotel choices for attendees to select from
  • Promotion, to promote and remind members of the upcoming meeting and urge them to register and attend
  • Exhibitors, to use as give-aways to promote an exhibit space and/or services
  • Recommendations, to guide attendees towards preferred vendors for dining, entertainment, and activity options
  • Souvenir promoting a return visit for fun

Print and interactive meeting maps are a win-win-win-win

Along with fully customized print meeting maps, TGI offers a virtual concierge product that is easily adaptable to the needs of meeting and event planners. Our virtual concierge app works together with our customized print maps and with Google Maps.

 

Our “meeting map + meeting app” combination results in a four-way win for the major players in any convention or event:

  • Meeting planners get an edge when selling their services to a meeting by offering meeting maps as a unique value-added service
  • Meetings and associations get additional revenue stream from selling map sponsorships
  • Sponsors get additional opportunities to get their names in front of attendees
  • Attendees get necessary meeting info plus recommendations for off-site entertainment – all in a format they are likely to keep once the meeting is over

Meeting planners can also use a pay-per-click count to add referral commissions to revenue.

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